sub350planet is the co-creation of Vic Albon and Kerry Atma. We were putting together the make a Meal out of climate change flyer for International Day of Climate Action 350 when the term manifested itself in the space of three sentences. We felt it succinctly captured the zeitgeist – the spirit of these times – and so ushered it on to the world stage. We believe it can play a vibrant role in embedding the need for sub 350 parts per million carbon emissions, into the consciousness of each man. woman and child on the planet.